Not too long ago, we posted a blog piece based on a story that some sunscreens were not providing the amount of SPF (Sun Protection Factor) that their products claimed they were (Untruth in Advertising). Today, the legal issues for the sunscreen industry continue to accumulate.
Just to recap, earlier this spring Consumer Reports magazine publically presented findings of research it had done on a significant variety of sunscreens. Their data indicated that close to half of the brands they studied fell short in delivering what their packaging promised. Some by quite a lot.
As you might have guessed, it didn’t take long for the first lawsuit to appear. But not all of these class action lawsuits are frivolous. The source of this blog post, (the newbeauty.com article cited and linked below) states that after the Consumer Reports story ran, a man forwarded some SPF50 sunscreen to a laboratory in order verify the accuracy of its claim. As it turned out, the product contained nowhere near the sun protection it stated it did.
One key issue with these sunscreen misrepresentations, such as in this instance, is that the plaintiff had gotten the sunscreen for his young daughter. While protecting ourselves from the dangerous effects of the sun’s harmful UV rays is important for all of us, it’s especially important for children and adolescents.
Incurring bad sunburns when we’re young can greatly increase our chances of developing skin cancer or Melanoma later on in life. Using products that give a false sense of security with regard to sun-safety can really come back to haunt us. Consumer Reports provided a huge public service by bringing this story into the light; so to speak.
Whatever the personal result of this particular lawsuit is, we can only hope that it will also have a far greater reach; enough at least to ensure that in the future, the SPF we pay for is in fact the SPF we get.
*Source article credit: Newbeauty.com
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